About

Forge Web is a solo studio.
I'm Andrii.

No account managers. No overseas teams. No template builders charging agency prices. When you hire Forge Web, you work directly with me — the person who writes the code, talks to your customers' instincts, and is on the hook when something doesn't perform.

AC
Andrii Cholii
Founder
The person

Andrii Cholii — Etobicoke, Ontario

I'm a web developer and small-studio operator based in Etobicoke. Before Forge Web I spent years building sites in-house for Ontario trades, auto service shops, and local businesses — watching firsthand which patterns brought in calls and which ones quietly wasted budgets.

I still work alongside trades in construction, which is where this studio's positioning actually comes from. I've sat in truck cabs with contractors arguing about missed voicemails. I've seen auto shop owners lose customers to slower websites. That context shapes every site I build here.

My stack is modern and uncompromising: Next.js 14, React, TypeScript, Tailwind CSS, Vercel for hosting, Resend for transactional email. No WordPress. No page builders. No templated dashboards. Every site is custom-coded because that's the only way to hit the load times, search structure, and conversion patterns that actually win Google in 2026.

Why

Why this studio exists

Most small businesses in Ontario have one of two websites: something a nephew built in 2016 that nobody dares update, or a $5,000 template that looks like every other template in the GTA. Both actively lose customers — the first by looking amateur, the second by failing to differentiate on Google.

Forge Web exists to be the third option. Custom-built. Fast. Positioned for the specific industry and the specific city. Priced for small businesses rather than enterprise budgets. And accountable after launch — not a one-time handoff where the agency vanishes and the owner is stuck maintaining a site they don't understand.

Every decision this studio makes — from the pricing tiers to the monthly care plans to the lead recovery systems — exists because I've seen what breaks in the default agency model and built around those breaks.

Who

Who this studio works with

Trades. Auto shops. Home-service contractors. Professional service businesses across the GTA. The people whose phones ringing is the difference between a good month and a great one — and whose websites haven't kept up with how customers actually find them in 2026.

Specifically strong fits: auto repair shops, plumbing companies, HVAC contractors, electrical contractors, roofing companies. Industries where customers search Google with urgency and trust is built in the first fifteen seconds of the site experience.

If you're a business whose website has to work harder than a brochure — if it needs to actually compete against downtown agencies that cost ten times more — this studio is built for you.

Proof

Real businesses, real results

How

How projects actually unfold

01
Discovery call
Free 15-minute call to understand your business, your service area, and what the site actually needs to do. No sales pitch — just a clear scope conversation.
02
Design mockup
I build an initial mockup of your specific pages. You see exactly what you're paying for before committing. If the direction isn't right we iterate until it is.
03
Build
Development happens in 2-4 weeks depending on scope. You get weekly progress updates. Content population, SEO setup, and Google Business Profile integration are all handled.
04
Launch
Deployed on Vercel with sub-2-second load times. Analytics connected. Search Console submitted. You get a walkthrough of what's been built and how to manage it.
05
Monthly care
Post-launch support through a monthly care plan. Updates, content changes, SEO monitoring, and performance reports. Not fire-and-forget — accountable over time.
06
Iterate
Based on real analytics data, we adjust pages, run A/B tests, write new content, and optimize for the specific searches that convert in your market.
Guarantees

What I commit to

You work with me directly — no account manager chain, no outsourced junior dev doing the actual build.
Every site is custom-coded in Next.js and React. No WordPress templates, no drag-and-drop builders, no recycled layouts.
You own your code and your domain. If you ever leave, everything transfers cleanly.
Pricing is transparent on the site. No hidden fees, no surprise upsells, no scope creep invoicing.
Monthly care is optional, not required. You're not locked into anything past launch.
Results are measurable. Monthly reports show real traffic, real leads, real conversion — not vanity metrics.

Let's build something that works.

Book a free 15-minute call. No pitch, no pressure. Just a straight conversation about whether this studio is the right fit for your business.